TIFTON, Ga.– The
Georgia Peanut Commission (GPC) board of directors recently
approved $1.25 million for the 2011-2012 fiscal year, which
begins July 1. This budget provides funding in the areas of
promotion, education, communication and research. Georgia peanut
growers invest $2 per ton for commission activities. A decrease
in acreage and estimated production due to drought prompted
the board to decrease the budget by $380,000 from last year.
“The board and advisory board members reviewed the budget
and approved several cuts throughout all areas of the commission
activities,” says Armond Morris, GPC chairman. “It
is going to be a slim year but we are focused on doing what we
can to obtain the most for every dollar spent on our programs
of work and maximizing our exposure through partnerships with
other organizations and businesses.”
The budget was set based on an estimated 625,000 tons of production
for the 2011 crop. This was a decrease from the $1.63 million
approved in the fiscal year 2010-2011.
Hard decisions were made by the GPC board in regards to the promotional,
educational and communication programs of the commission. One
long-time project of the commission, Peanut Circus, was eliminated
after nearly 30 years of reaching millions of children across
the U.S. Another relatively new promotion targeting other major
markets in the mid-west was also eliminated. One national promotional
effort coordinated by the state check-off organizations in the
Southeast, the Southern Peanut Growers, was also cut by $20,000
in its program of work.
Throughout the budget, cuts were made in all areas of promotion,
education and communication. The research portion of the budget,
approved earlier this year in March, did not suffer any cuts
at this time. However, if adverse weather continues then researchers
will be asked to reduce expenditures.
For more information on activities of the Georgia Peanut Commission,
visit www.gapeanuts.com.
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